MyWish App

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Client and mission

If we precisely adjust our devices the only thing that wouldn’t remind us about important dates of our relatives, friends and colleagues is microwave. Still the problem remains “What to present?”. Magical idea: mobile device-organizer, integrated with popular sites with different goods and services. A person can keep his wishlist there and another person can see this list and thus decide which present he wants to give. No more questions about where to find a present and confidence in purchasing a right gift grows to an optimistic scale.

Time to switch to a design? The app required a logo: comprehensible, inspirative and different from other logos The logo also should be easily transformed into an icon.

Idea

Proven: to stay noticeable and understandable on the screen of smartphone of any size we need a picture and not a typography. That's why we developed logo that is made of sign and name.

Laconic font was selected, not to draw the attention, easily comprehensible for women and man.

Solution

Graphical identity was made up of three symbols: for «to recollect everything» stands a calendar's page, for the «love and desire to make presents» – silhouette of heart wrapped in a gift bow.

Tasty coral colour serves two aims. It generates happy mood and confidently draws the attention.

Picture on white background looks fresh and festive – exactly what is needed for the social oriented app. While the key message – MyWish, was underlined with color and size, accent and dynamic were also added. Deep blue with cold gray are complementing the color scheme. All this results in an easygoing and stylish design solution.

Such pages are easy to read, while tapping the bright button “to add” is fun and joy.